The big news out of BlackBerry is the release of their first phone running the Android operating system. Behold, the Blackberry Priv.
That has to be one of the worst product names in history. Who is coming up with this stuff? I'm fine with their previous model names like Bold, Passport, and even the Classic. This one sounds like they ran out of letters.
Then, we have the rollout. You were thinking something on the order of Steve Jobs at Macworld? How about Tim Cook at recent iPhone releases? No, we have the unintentionally hilarious and somewhat sad performance of CEO, John Chen, making the big announcement. After failing to get his demo phone to work, he goes on to apologize for not having enough apps on his own OS. So, this is the best he can do.
Thankfully, I came across this video during the same week I was teaching my students the fundamentals of delivering a great product demonstration. As a current (soon to be former) BB shareholder, let me offer you some free advice Mr. Chen.
- Never demo a product without testing it to make sure it works flawlessly.
- Put a marketing person with good presentation skills in front of the camera.
- Communicate a compelling set of benefits for this product.
- End your demo with a call to action.
Oh, one more thing. Hire a branding professional to name your next new product.