I don't really believe this report. Apple is likely working on a control system or interface that can be sold to auto manufacturers. They have already announced an interface called CarPlay. I can't believe they would go beyond this and actually enter the automotive market as a manufacturer. Here's why:
- Margins are low on vehicle sales
- Lack of a dealer support system
- No expertise in auto manufacturing
- Cutthroat competition from global leaders like Toyota, VW, Ford, and Honda
I think this is similar to the annual rumors that Apple is launching a television. Have you seen one lately? Why should Apple sell a 42" screen for the current market price of $500 when it can market all the 13, 15, and 21 inch screens it can make for $1,200 and up.