Are you unsure how to charge for freelance design work? Maybe you are an independent consultant unsure of whether to quote a fixed price or hourly rate for a client project. If so, this post from Fast Company is worth a read.
Good discussion here on whether marketers will emphasize SEO or PPC in 2014. BTW, don't you love acronyms? For those of you who aren't marketing geeks let me translate: Will marketers focus on Search Engine Optimization or Pay Per Click this year?
Tablets continue to dominate the tech world with strong growth in 2013. The big news for me in this report from Gartner is that Android blew past Apple in terms of market share and now commands 62% total sales. Wow! This is what happens to a market leader when they rest on their laurels and make only incremental product improvements. In today's hyper-competitive world, standing still means getting run over.
I always tell my students it's better to be really good at one thing than to be competent across a number of areas. I feel that too many students are focused on multiple concentrations, majors, and minors. To me, employers are looking to hire grads with demonstrable skills gained through academic study and internships.
Well, this article presents an alternate view. A study done with the Elance site found that freelancers with broader experience got more jobs. The term they use is "incremental generalist." Of course, this applies to people who are already out there working.
Read this post from Duct Tape Marketing if you are a consultant or small-business service provider. There's some great advice here on branding and differentiating your services to transform them from generic offerings to something that's unique to you.