I've always loved Uber's simple black and white identity. I'm also partial to wordmarks. So why did they do this? They've designed new app icons that will use a variety of different colors depending on the country. Believe it or not, there are 65 different lunch countries each with unique brand assets. What? So much for simplicity.
Interesting posts popped up today on the interweb concerning Apple's secret car project. Apparently, things aren't going so well on the development front with Chief Design Officer Jonathan Ive unhappy with the progress being made. Apple has 1,000 people assigned to this project codenamed Titan.
I realize that autos are evolving into autonomously functioning machines but that day is still pretty far off in my view. What Apple should do is partner with a company in the automotive industry. That way, they could focus on what they do best in developing human-computer interface systems and leave the assembly line nuts and bolts to their strategic partner.
Despite being a longtime Apple fanboy, I would be very skeptical of buying a car from them.
I'm not big on New Year's resolutions. I do set goals for each year but they tend to be pretty much the same from one year to the next. For 2016, I do have one unique resolution: to unsubscribe from at least one e-mail service each day. That's right, one per day minimum. I figure that by June I should be getting my e-mail volume under control.
When will marketers ever learn to appreciate brand equity? In an effort to promote its new generation of minivans, Chrysler has thrown out the baby with the bath water. The Town and Country brand name has been ditched in favor of, wait for it, Pacifica. You mean as in the failed crossover model they sold a decade ago? Yeah, that's the one. So let's try to understand this. They drop a popular name with 75 years of history (starting with station wagons in 1941) and replace it with one from an unloved model that failed to catch on with consumers? Yes, that is the plan.
BlackBerry has announced that it will develop future versions of its phones running the Android OS. This comes on the heels of the Priv, its first phone running an OS other than its own. Plenty of pundits are predicting that BB OS10 will soon be dead in favor of the Android platform. It makes sense when you consider the vast ecosystem of apps available on Android OS. I think BB makes some elegant devices. Adopting android should broaden their appeal.
Analysts from Morgan Stanley and other investment firms predict that iPhone sales will drop for the first time in fiscal 2016. This had to happen sooner or later. As the product line matures and most mobile customers have already upgraded to smartphones, it's really turned into a replacement and upgrade market for Apple. I suspect that a lot of people are asking why bother to upgrade every year when the new iPhones only include incremental changes. I'm still plugging away with my 5S.