Let the debate begin! Google just unveiled its new logo with a major change from a serif to sans serif font. The goal is to make it more scalable and flexible for different-sized screens. Sans serif fonts are easier to use in both very small applications like mobile screens and also on large applications such as building signage.
They also created a shortened version just using the G. I like this a lot:
Google also created a new tribute to itself to help with the launch of its revised identity. Here's that:
What's my take? I like the move to a simpler wordmark but I do think the old version had more gravitas. I'm all in on using just the G though. Apple, Nike, Facebook, and other global brands have evolved to using just a simple letter or symbol to represent themselves. These days, if you can own a letter it's a measure of exclusivity and recognition.