Marketing 2.0: Fast Forward - How Google Is Revolutionizing the Ad Game

March 22, 2004

Fast Forward - How Google Is Revolutionizing the Ad Game

Many companies, both large and small, are trying to increase their profiles on search engines. Google is the 600 lb. gorilla of search engines right now. So how do you get your company to show up on the first page or two when someone searches your product category? Simple - you pay for it.

Google offers a program for advertisers to buy links in prominent spaces and pay on a click-through basis. This article from Fortune discusses the service and also offers comments from users.

Fortune.com - Fast Forward - How Google Is Revolutionizing the Ad Game

Posted at 09:11 AM in Marketing Communications | Permalink

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Marketing 2.0

March 22, 2004

Fast Forward - How Google Is Revolutionizing the Ad Game

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