Marketing 2.0

Fast Company | What's The Buzz?

You've probably heard of buzz marketing, also known as word-of-mouth. This can be a very effective means of spreading your marketing message. But how do you manage the process of creating a buzz around your product or company? Marketing agencies have now jumped in to formalize the process into a service for hire scenario.

Fast Company | What's The Buzz?

The New York Times > Technology > Circuits > Essay: A Design Epiphany: Keep It Simple

One of my pet peeves is complex design and human/computer interfaces that put technology ahead of simplicity, lucidity and cognition. Apparently, I'm not alone. Dr. John Maeda of the M.I.T. Media Lab organized a workshop to bring designers and researchers together to foster simplicity in the design process.

There is too much needless complexity in the world, he argues. Technology, which was supposed to make our lives easier, has taken a wrong turn. In 20 years we've gone from the simplicity of MacPaint to Photoshop. While the first fostered a creative explosion, the second gave birth to an industry of how-to books and classes. And such complexity is commonplace, Dr. Maeda says. Despite the lip service paid to "ease of use," "plug and play," and "one-click shopping," simplicity is an endangered quality in the digital world, he adds, and it is time to break free from technology's intimidating complexity.

The New York Times > Technology > Circuits > Essay: A Design Epiphany: Keep It Simple

The Power Of Design

Here's a good article from Business Week on IDEO, the famous design firm. Their focus on consumer experience is changing the way new products are designed. There's some good content here on the creative process that the firm uses.

BW Online | May 17, 2004 | The Power Of Design

GURTEEN KNOWLEDGE

Here is an excellent resource site maintained by David Gurteen. In the authors words. " This website is a resource site aimed at people who wish to transform the way that they work; the way that they manage and interact with other people in their organization and who wish to better leverage workgroup technology. A wealth of information exists that can help us thrive in this new economy."

GURTEEN KNOWLEDGE

Need a Job? How about a Date? Networking Services Want to Help - Knowledge@Wharton

Here is a good article from Wharton on the phenomenon of social networking. These networks are attracting a lot of venture capital and like weblogs, are transitioning from social applications like dating services to business uses. There's good analysis here on the business models and possible applications for corporate networking and sales teams.

Need a Job? How about a Date? Networking Services Want to Help - Knowledge@Wharton

Common Craft - Online Community Strategies: Wikis Described in Plain English

Are you wondering what a wiki is? How does a wiki doffer from a weblog or other collaboration technology? Thanks to this nice summary from the commoncraft blog, all of your questions should be answered.

Common Craft - Online Community Strategies: Wikis Described in Plain English

Giving It Away (for Fun and Profit)

The sharing economy is rapidly emerging. The most visible manifestation is the furor over music downloading and sharing. While copyright and artist protection are still important issues, technology is overwhelming the traditional paradigms of distribution and marketing. The fact is that established artists and companies often resist the sharing model while those struggling to get an audience embrace it.

Here's a good article from Business 2.0 on the subject, explaining how Creative Commons offers new licensing to facilitate content sharing. If you aren't familiar with Creative Commons, this article will give you a good overview.

Business 2.0 - Magazine Article - Printable Version - Giving It Away (for Fun and Profit)