The British Library offers a dazzling virtual exhibit called "Turning the Pages." Check out the exhibit on Leonardo DaVinci's notebook. This is one of the best examples I have seen of using technology to actually enhance and transform a traditional experience. Most virtual museums offer little more than photos pasted on the web with some commentary. The British Library actually lets you turn the pages. You couldn't get this close to Leonardo's notebook in a brick and mortar museum. Very cool.
What's it have to do with marketing communications? Well nothing really, except I thought you would enjoy seeing this and maybe applying a similar approach to a product catalog or a marketing application. Any suggestions?
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