What's your brand worth? The latest Interbrand rankings of brand equity are out and the tech companies are moving up. I'm not sure how they arrive at these figures but their formula is said to be both complex and comprehensive.
One finding that caught my attention — companies that built "cult brands" or communities around their products and services moved way up on the list.
Coke tops 2004 brand league; iPod boosts Apple - Jul. 23, 2004
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