Good article from Wired Magazine on the decline of traditional television advertising. Although this is hardly a revelation to most marketers, there are some good examples of alternative marketing strategies used to reach younger customers, especially the critical 18-34 male demographic.
"Online gaming all night: Cool. Hour after hour downloading MP3s and porn: No problem. Thirty seconds so you can try to sell me something? Outta here. How the 18-34 male is reinventing advertising."
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