Ads That Annoy Also Succeed

Tired of pop-up ads and spam? Think they don't work? Guess again, says this article from Wired. The author claims that because the cost to publish spam is so low for marketers, they need only a tiny response rate to turn a profit. A study by the Direct Marketing Association claims that $32 billion is spent annually on products advertised by e-mail. Thankfully, my browser and mail client are pretty good at blocking pop-ups and spam.

Wired News: Ads That Annoy Also Succeed