Marketing Focus :: Absolut Cool

Good article from Business 2.0 on the use of elaborate, Flash-animated websites. Are they valuable in helping to build a brand? The key example cited is Absolut vodka. Here's my favorite quote from the article, "Content is still king," Mayes says. "If you've got nothing to say, but use a ton of Flash, you're just polishing a turd."

Business 2.0 :: Online Article :: Marketing Focus :: Absolut Cool