Thanks to Robin Good for finding and highlighting this terrific Volvo web site. It's a great example of creating a customer experience around the brand. What's unusual is to do this within the web medium.
Believe me, this is a unique site and well worth the visit. I especially enjoyed clicking through the magazine (Las Magasinet). The drive-in movie is just too cool. Follow the link to see what Robin has to say and then head to the Volvo V50 site to experience it for yourself.
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