Marketing 2.0

Firefox Add-Ons

Now that Firefox has been released all sorts of cool things are happening. Launch parties are taking place all over the world. Extensions and add-ons are being offered by independent developers. Welcome to the world of open-source programs.

Link: Add-ons Extend Firefox Growth.

The Brand Harmony Quiz

Steve Yastrow has developed a short survey to assess your organization's branding strategy. Based on your score, you might be in need of a brand transplant. Take the survey and see where you rank.

Link: Yastrow Marketing - Article - The Brand Harmony Quiz.

Firefox is here

Finally, we have a good alternative to Internet Explorer. The security flaws in IE have been well documented. It runs slower than a dead dog. It reflects the typical Microsoft strategy:

• Gain a dominant market position
• Terminate all product development efforts
• Send the cash over to Bill's house in a dump truck each month

Now we have Firefox . It's fast, it's free and it's reputed to be more secure than IE. While I have been happily using Safari for some time, I downloaded Firefox and took it for a spin. It is very fast and so far, seems to function with more sites than Safari. Even my blog host, TypePad works better with the fox.

Clink on the link and give it a try.

Corporate Blogging Guide

Here is a guide to corporate blogging written by Fredrik Wacka and originally posted on his Corporate Blogging site. The primer is a basic guide for those of you who are thinking about getting started but not sure exactly how to use a blog for business applications. It's a nice complement to my presentation on business blogging posted on this site in September.

Download corporatebloggingprimer.pdf