Marketing 2.0: Blogs as marketing tools

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February 02, 2005

Blogs as marketing tools

Here's a good article from David Kirkpatrick at Fortune on the use of blogs for marketing communications. Kirkpatrick offers insight on how blogs are changing the relationship between companies, their customers and the traditional advertising world.

Link: David Kirkpatrick - Fast Forward: Want Truth in Advertising? Try a Blog - FORTUNE.

Posted at 03:19 PM in Weblogs | Permalink

Comments

Professor Komaromi,

You anticipated my question about resources about corporate blogging. Cool! My internships asked me to write a report on it. I found these links:
http://www.corporateblogging.info/basics/why/
http://www.tbray.org/ongoing/When/200x/2004/11/28/CorporateBlogging
http://radio.weblogs.com/0001011/2003/02/26.html#a2357
http://jklgroup.blogs.com/agenda/files/Blogs.pdf

Posted by: Matt Alexander | March 28, 2005 at 02:18 PM

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