Marketing 2.0

Blogs, Everyone?

Here is a good overview of weblogs produced by the folks at Wharton. I found the section on potential business models to be interesting. In short, if you love to blog go ahead but don't expect to make any money at it. Blogs can be an effective corporate marketing tool and they are impacting the world of journalism and traditional mass media. There are some good insights here.

Link: Blogs, Everyone? Weblogs Are Here to Stay, but Where Are They Headed? - Knowledge@Wharton.

Behold L-Vo, The New Guru

Tired of Tom Peters ranting on endlessly? Sick of Steven Covey's seven habits? Don't give a damn who moved your cheese? You just might be ready for L-Vo. That's L. Vaughan Spencer — career coach to the stars. Thanks to an article in Fast Company called Full of Mullarkey, I have been introduced to L. Vaughan and now regard him as my favorite business guru. You will too, once you've experienced his wisdom. Visit his site,  L. Vaughan Spencer — the succeeder.

Blogging Risks

CNET recently published a good overview of the risks of blogging on the job. You can access the article at FAQ: Blogging on the job. They reference a few of the usual suspects, Queen of Sky, et al who have lost their jobs due to weblogs their employers found offensive.

What's interesting is that a handful of states have passed new legislation not specifically for bloggers but to protect employees from being fired for what they do away from the job. I think the best advice is still to keep your job and your blog separate. Never the twain shall meet!

Milton Glaser

Milton Glaser is one of the foremost graphic designers of our time. He is still working into his 70's, maintains a studio and enjoys teaching. I came across a recent video profile of Glaser from Adobe titled Art is Work . Glaser talks about the role of art in the world and his work in the design field. I found it very inspirational and shared it with my students at Ithaca College. I encourage you to give it a look.

I also came across a funny reference to Glaser in Seth Godin's blog. Seth reports that Glaser threw him out of a design class several years ago. It's a humorous little tale, so give it a read.

Seth also points readers to a presentation given by Glaser titled 10 Things I Have Learned . I have several favorites among these pearls of wisdom including:

• Work only for people you like ( I could have saved myself several unhappy years if I'd followed this one)
• Avoid toxic people (check out his test for identifying toxic people)
• If you have a choice, never have a job (nice anecdote about John Cage)

I haven't reached the elder statesman stage yet, but this has inspired me to think about the 10 big things that I've learned so far. How about you?