Here's a great posting from Seth Godin's blog on the fundamentals that every marketing professional should know. Here are some of my favorites among the points that Seth makes:
- Making promises and keeping them is a great way to build a brand.
- Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
- What people want is the extra, the emotional bonus they get when they buy something they love.
- Good marketers tell a story.
Click on the link to see the rest of the Seth's manifesto on good marketing.
Link: Seth's Blog: What Every Good Marketer Knows.
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