Marketing 2.0

Marketing has a marketing problem

Seth Godin has posted an excellent little article on what marketing is and isn't. I think he is right on when he says. "Marketing is about sharing ideas you are passionate about...and doing it with authenticity." This is one of the best definitions I have ever come across. Clink on the link to read the full article and subscribe to Seth's blog.

Link: Seth's Blog: Marketing has a marketing problem.

"Stay Hungry. Stay Foolish"

Here is a link to the text of a speech given by Steve Jobs to graduates at Stanford University. I found it to be very motivational and uplifting and I recommend for everyone. It's especially appropriate for recent grads or anyone going through a life change.

Link:
'You've got to find what you love,' Jobs says.

The Future of Technology

Here is an excellent set or articles from Business Week on the future of technology. In particular, I enjoyed "The Power of Us", an investigation of mass collaboration on the Internet and how its changing the business world.

Link: The Future of Technology and the IT 100: Technology's leading companies in 2005.

How to build a 10 minute podcast

Here's a nice overview from Eric Rice on how to build a podcast. He focuses on organizing content and not the actual technical tools you will need. This is a good guide especially for those just getting started or experimenting with podcasts.

Link: Eric Rice :: How to build a 10 minute podcast.

Really Bad Jobs

Think you've got a bad job? Take a look at this humorous site from Verizon to promote their wireless services. I think this is clever marketing that entertains and appeals to the target audience.

Link: VZW.

Corporations enter blogosphere

Here's a good article on the use of blogs by corporations. One of the key takeaways is to stay true to the format - transparency, honesty and open dialogue are essential. If you want another controlled PR vehicle, look elsewhere or your readers will tune out.

Link: CNN.com - Corporations enter blogosphere - Jun 6, 2005.

Adrants British Hottie Says Hand in Pants Not Hard

If you are not subscribed to Adrants, I encourage you to check out the site. They offer a lot of good marketing and advertising content along with a daily newsletter.

While you are there look at this public service campaign from England. If you thought Paris Hilton selling burgers was over the top, wait until you see British pop star Rachel Stevens promoting routine testicular exams for cancer prevention.

Link: Adrants British Hottie Says Hand in Pants Not Hard.