Marketing 2.0

Knowledge Management Made Easy

Think all corporate knowledge management systems need to be elaborate, expensive, and technically complex? Think again. Here is a great article detailing KM practices at the BBC. I love the use of simple tech tools like message boards and blogs to connect people and facilitate collaboration.
Link:

KMWorld Magazine - The BBC%u2019s low-tech KM


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10 Great Selling Tips

Here are 10 basic but good tips for effective selling. Too many sales reps and their companies have relied on technology solutions to try and improve sales — web conferencing and e-mail blasts and the always popular CRM (Customer Relationship Management) program. Somehow, the magic software solution (glorified contact manager) will drive sales. That's why I love rule number one: invest in face-time with customers. This Top 10 list (don't we just love the top 10 format?) was compiled by Dave Pollard and George Coutts and comes via Dave's excellent blog.

Link: How to Save the World.

New TV Technology: The Situation Room

Good article here from Wired on CNN's innovative Situation Room. This news program incorporate new technologies such as RSS feeds and web conferencing along with unconventional sources and bloggers to create a different kind of newscast. Some feel that it's information overload. I think it's an innovative approach that works. How about you?

Link: Wired News: CNN Hacks New TV Technology.

The Art of Off-site

Here's a short but informative guide to managing special events off-site. I can relate to Tip # 1 - Articulate your goals. Any organizational event has to begin with a goal. What are we really trying to accomplish here? The goal (along with the budget) drives all of the other decisions you will make. This Fast Company article doesn't mention budget at all but I would put it in the number 2 position, right after the goal. Establishing a budget will frame other decisions such as location selection and will reduce a lot of unproductive planning. There's nothing worse than designing the perfect off-site meeting only to be told to trim the budget by 25%.

Link: The Art of Off-site.

Milk Rap

So much mainstream advertising is mundane or just plain annoying. It's rare to come across a really clever ad that also communicates a coherent message. I've come across a great one courtesy of Adland . It was produced in the great white north, for the dairy farmers of Ontario. Check it out by following the link and then clicking on "Milk Rap."

Link: Freelance advertising copywriter. Food and beverage..

Brand Revival

Here's some advice from Fast Company on how to revive a brand that's fallen out of favor with consumers. You might the key is great advertising or a new logo or packaging. In most cases it comes down to old-fashioned hard work - getting out in front of your customers, reconnecting with those who care about your brand and repositioning it with their input.

Link: Fast Talk: Brand Revivers.