Marketing 2.0

E-learning 2.0

Here is an excellent article written by Stephen Downes and published in eLearn magazine. Downes does a great job summing up the development and current state of e-learning, while anticipating future directions. There are many important trends highlighted here and most are linked to additional sources. The article itself strikes me as a good example of hyperlinked learning — using the power of the web to inform, open doors, and provide a pathway for user-centered, active learning.

Link: eLearn: Feature Article.

Podcasting for Knowledge Management

Here's an excellent post from Jay Cross' blog on the use of podcasting to disseminate corporate knowledge. Jay references the practices at Cisco systems, where they have created a video-on-demand library of training and knowledge content that engineers can easily access. In many cases people prefer to download MP3 audio content to their iPods and go from there. Fascinating stuff and worth a read.

Link: Internet Time Blog: iPod, iLearn, iSell.

Personalized Marketing

Here's a "good" article from Robin Good on personalized marketing. Robin makes a nice distinction between the personalized, focused marketing becoming more popular in our digital age, and traditional interruptive marketing from the old days when mass media ruled.

There are good examples such as Vans Warped Tour where companies are reaching their targeted audiences by sponsoring experiences that invite participation.

There is still a role for mass marketing but it is becoming increasingly irrelevant and unproductive. It simply costs too much to reach too many people who couldn't care less or have made up their minds with information received from new media outlets such as blogs, discussion boards and online communities.

The Internet has enabled diverse global conversations and advertisers can no longer control the message by buying airtime.

Link: Personalized Marketing for New Media - Interruptive Advertising for Mass Media - Robin Good's Latest News.