Marketing 2.0

Does Your Company Belong in the Blogosphere?

If you are wondering if a blog will improve your corporate communications and marketing efforts, here's a nice resource article from Harvard Business School. The author, Katherine Heires offers several key strategies for getting the most out of your corporate blog. She advises you to:

• Have a distinct focus and goal
• Feature an authentic voice
• Be open to comments from readers

Link: Does Your Company Belong in the Blogosphere? : Technology : HBS Working Knowledge.

RSS Marketing Plan

Here is a good article from Rok Hrastnik on using RSS technology in place of traditional e-mail marketing. With all of us battling and filtering spam from our e-mail accounts, RSS offers a good alternative - a permission based approach where customers elect to subscribe to your feeds. The advantage here is that content flows smoothly through an RSS reader or web browser rather than clogging up an in box or getting trapped in a spam filter.

Link: Your 7-Step RSS Marketing Plan.