Engagement Marketing

Here is an excellent posting from Robin Good on the end of interruption marketing and the dawn of engagement marketing. What's this all about? Traditional marketing communications strategies like advertising, sales promotions and direct mail rely on interrupting people, trying to gain their attention and persuading them to buy something. While billions are still spent on traditional marketing, these efforts are increasingly being undermined by Internet technology and culture. The new values focus on individuality, open systems, collaboration and speed. Consumers now want to be part of the marketing process, want goods that are customized to fit their unique requirements, and want to engage in a real conversation rather than listening to another boring marketing monologue.

Link: Marketing Communications Future: The Twilight Of Interruption, The Dawn Of Engagement Marketing - Robin Good's Latest News.