Marketing 2.0

Blogs to Riches - The Haves and Have-Nots of the Blogging Boom

Here's a great article from New York magazine on those bloggers who have managed to turn technology into dollars. Most bloggers toil in obscurity but it's very interesting to read how a few have built a profitable business model.

Link: Blogs to Riches - The Haves and Have-Nots of the Blogging Boom -- New York Magazine.

The Me2 Revolution

Richard Edelman has posted an excellent essay on his personal blog. The essay deals with the shift from the traditional top-down, one-way messages that constitute corporate communications. Edelman advises outreach to key constituents and spreading the message in a viral fashion among trusted peers. With all of the recent corporate and government scandals, trust in our institutions is rapidly declining. The future belongs to empowered stakeholders, according to Edelman.

Link: Richard Edelman - 6 A.M.: The Me2 Revolution.

Presentation Resources

Do you give presentations? Would you like to improve the quality of your presentations? OK, this post is for you. The first resource you can check out is the 10/20/30 Rule from Guy Kawasaki. Guy suggests no more than 10 PowerPoint slides, last no longer than 20 minutes and contain no fonts smaller than 30 points. Check out his rationale for the rule. Another good place to go is Presentation Zen, Garr Reynold's blog on issues related to professional presentations. Next, you can stop by Public Speaking, a resource site from McGraw-Hill that also ties directly to their books and resources on the subject.