BMW has been an innovator in using non-traditional marketing strategies such as hiring directors to make short films that feature BMW models. This work often blurs the distinction between art and marketing. Is it art used for marketing purposes or is it marketing masquerading as art?
Their latest collaboration is with Joshua Davis, artist and designer, to promote the lovely new Z4 Coupe. The website sponsored by BMW, details this collaborations and offers limited-edition prints for sales.
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