The age of user-generated advertising is upon us. Chevrolet recently put up a website to allow anyone to constuct an ad for its Tahoe SUV. You assemble your choice of short video clips, add your own text and insert a soundtrack. The only problem for Chevy is that not everyone is fond of big SUV's. Some of the ads are highly critical of the vehicle's gas consumption and impact on the environment. You can read about that in this NY Times article. In the meantime, head over to the Tahoe site and build your ad.
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April 06, 2006
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