Marketing 2.0

Just say no to average work

Here is an inspirational posting from Seth Godin on holding out for work that fits your potential. It's too easy to accept a job or a consulting assignment simply because you need the money, don't want to be stretched too far, don't want to turn business down, etc..
Link: Seth's Blog: "No" to average.

What Can You Do With RSS?

Robin Good offers an excellent overview of the many traditional and new applications for RSS technology. For example, it's the underlying technology facilitating media sharing sites such as Flickr and Jumpcut. There's lots more in Robin's summary.

Link: What Can You Do With RSS? - Robin Good's Latest News.

Chevy Tahoe: The Apprentice �

The age of user-generated advertising is upon us. Chevrolet recently put up a website to allow anyone to constuct an ad for its Tahoe SUV. You assemble your choice of short video clips, add your own text and insert a soundtrack. The only problem for Chevy is that not everyone is fond of big SUV's. Some of the ads are highly critical of the vehicle's gas consumption and impact on the environment. You can read about that in this NY Times article. In the meantime, head over to the Tahoe site and build your ad.

Link: Chevy Tahoe: The Apprentice �.

Advertising Merges with Entertainment

Viral marketing is quickly becoming a mainstay of traditional marketing communication programs. Those funny little video clips that spread across the Internet like an outbreak of influenza have become so popular that they are moving from the realm of culture jamming or sheer entertainment. The capacity to reach so many people for so little cost has grabbed the attention of marketing firms and many of the large consumer brands. Companies are working hard to blend their sales pitch with entertainment, be it Burfer King's subservient chicken or  CareerBuilder's talking monkey  showing up in your e-mail inbox. Here's a link to a good article from the Wharton School on the subject of viral markekting merging advertising with entertainment.

Link: Talking Chimps, Subservient Chickens And Others Blend Entertainment and Advertising - Knowledge@Wharton.