Check out the latest book from Marty Neumeier, titled Zag. This link takes you to an interesting comparison of strong and weak brand names. Neumeier offers some good rules for creating effective brand names and then goes on to compare the good ones with the not-so-good names.
Link: ZagBook Brand Critique | Strong And Weak Names.
« The Boss Puts The iPod to Work | Main | Beware of Dissatisfied Consumers: They Like to Blab - Knowledge@Wharton »
November 17, 2006
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c764653ef00d8353888b053ef
Listed below are links to weblogs that reference Strong and Weak Brand Names:
Comments
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Recent Posts
- On the Eve of Apple's Tablet
- Key Questions for Websites
- Branding Strategy - Visual or Verbal?
- Prank your friends with Captain Morgan
- Web Tracking Tools
- "Old School" Sales Presentation Media
- GM's Virtual Design Studio
- Radio Shack Rebranding
- The Taurus is Resurrected
- The Twitter (and social media) Revolution
Marketing Resources
- adland
- Adrants Marketing and Advertising News
- Alltop - Top Marketing News
- American Marketing Association
- Babel Fish Translation Service
- Bad Language
- Brand Autopsy
- Brand Fidelity
- BrandChannel
- Creative Commons
- Duct Tape Marketing Blog
- Fast Company
- Freeplay Music, Inc
- iStockphoto
- Jacob Morgan: Social Media Marketing
- Jeffrey Zeldman's Daily Report
- Let the Good Times Roll by Guy Kawasaki
- LogoLounge.Com
- Make the Logo Bigger
- Marketing 2.0 - Kurt Komaromi
- MarketingVOX - The Voice of Online Marketing
- Martin Lindstrom
- Media and Advertising - The New York Times
- mediabistro.com: Agency Spy
- Name Wire: The Product Naming Blog
- Neuromarketing
- Podcast.net - The Podcast Directory
- Presentation Zen
- Richard Edelman
- Robin Good's Blog
- Seth Godin's Blog
- Technorati
- TED
- The Marketing Resource Center
- The ZenithOptimedia Marketer's Portal
- Thesaurus.com
- tompeters!
I really enjoyed this article because I personally beleived that it was the number of sales and quality of the products that gave a brand its effective name.
Posted by: Rabab Raja | September 13, 2007 at 01:18 PM