Turner and their marketing agency have agreed to pay the city of Boston
$2 million to cover expenses in the wake of their misguided promotional
campiagn. That works out to roughly $50,000 per flashing device placed
around Boston - rather expensive I think. Was the publicity worth it?
Do you buy into the maxim that "There's no such thing as bad
publicity?" You can
view video here. and you can click on the link below to read the latest article on the settlement.
Link: http://www.cnn.com/2007/US/02/05/boston.turner/index.html
