Great article here on Guy Kawasaki's blog, courtesy of Margie Fisher, on why PR campaigns often fail. Many clients do not understand the distinction between PR and advertising. With advertising you buy media placement, you construct your message and control the distribution. PR doesn't work that way. The message can be far more credible when reported by a media outlet but in return the client must cede a measure of control over the process.
Link: How to Change the World: The Top Ten Reasons Why PR Doesn't Work.
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May 25, 2007
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