How much would you pay for a home in Second Life? How about $3.1 million? Coldwell Banker has created a virtual model of one of its premier listings and so far it has attracted several thousand visitors. Whether the SL demographic is consistent with luxury home buyers, well I do wonder about that. What's interesting here is the use of virtual worlds and new media to supplement a very traditional sales process. When the technology advances a bit you can imaging walking into Coldwell's virtual listing world and walking through many houses to find the right choice.
Link: Real $3.1 home causes a stir in virtual world, Second Life - Aug. 9, 2007.
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