How much would you pay for a home in Second Life? How about $3.1 million? Coldwell Banker has created a virtual model of one of its premier listings and so far it has attracted several thousand visitors. Whether the SL demographic is consistent with luxury home buyers, well I do wonder about that. What's interesting here is the use of virtual worlds and new media to supplement a very traditional sales process. When the technology advances a bit you can imaging walking into Coldwell's virtual listing world and walking through many houses to find the right choice.
Link: Real $3.1 home causes a stir in virtual world, Second Life - Aug. 9, 2007.
To take a tour of the virtual home, just visit Coldwell Banker Headquarters within Second Life located in the Ranchero sim (200,250), use the following SLURL http://slurl.com/secondlife/Ranchero%20/210/229/32/ or search under places for "Coldwell Banker".
For the record, design, execution, and ongoing maintenance of the Coldwell Banker presence in Second Life is handled by Code4Software LLC www.code4software.com
Posted by: Chrischun Fassbinder | August 18, 2007 at 07:26 PM