Marketing 2.0

Is Your Marketing Strategy a Recipe for Failure? - Seth Godin - Meatball Sundae - Facebook

Here's an excellent article from Fast Company on the spotty success when traditional companies like Budweiser try to use new media.

Is Your Marketing Strategy a Recipe for Failure? - Seth Godin - Meatball Sundae - Facebook: "

Illusion, Not Quality: The Transformation of the Luxury Niche into a Global Mass Market - Knowledge@Wharton

Here's a very interesting article from Wharton on the proliferation of luxury brands and their rapid growth from hand-made to mass produced. Faced with burgeoning demand, some brands have secretly moved production to China in order to boost output and lower costs.

Link: Illusion, Not Quality: The Transformation of the Luxury Niche into a Global Mass Market - Knowledge@Wharton.

Facebook Ads Make You the Star -- And You May Not Know It | Epicenter from Wired.com

More controversy about ads on Facebook. This is a good article from Wired that details some of the legal concerns over Facebook's latest strategy.
Link: Facebook Ads Make You the Star -- And You May Not Know It | Epicenter from Wired.com.