Here's an excellent article from Fast Company on the spotty success when traditional companies like Budweiser try to use new media.
Is Your Marketing Strategy a Recipe for Failure? - Seth Godin - Meatball Sundae - Facebook: "
« Illusion, Not Quality: The Transformation of the Luxury Niche into a Global Mass Market - Knowledge@Wharton | Main | Avenue A Razorfish 2008 Digital Outlook Report »
January 29, 2008
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