Marketing 2.0

The Mission of a University

I found this marvelous quote from Alfred North Whitehead on the mission of a university. It comes courtesy of Jay Cross, from a recent book by Richard Ogle. I take this viewpoint to heart in my work at Ithaca College to teach and hopefully inspire students toward a marketing career.

Link: Knowledge + zest for life — Internet Time Blog.

How to Build a Lasting Brand | Fast Company

Here's an interesting article from Fast Company on the Mayo Clinic's approach to branding. I found a couple of interesting points that run counter to the traditional best practices of high-performance organizations. For example, there are no incentives for managers and doctor's salaries are capped after a period. Imagine trying that with managers in a typical Fortune 50 company!

Link: How to Build a Lasting Brand | Fast Company.