Here's the latest in mobile marketing. Captain Morgan allows you to prank a friend by sending a customized voice-mail message. My favorite is the secret female admirer who spotted you in a bar. OK, I'll admit that I sampled that. You can also select the angry boyfriend. Just put some basic info in on your friend and he/she will receive a voice message on his/her cell. It's a pretty neat way to spread the brand message virally. Try it yourself on the What Really Happened Last Night microsite.
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