Here's an interview with Ogilvy's Rory Sutherland on mobile marketing. I posted it here because I think there's one great insight to consider - is the channel more important than the product itself. Read and decide for yourself.
MobiAD » Mobile Advertising News
» Mobile Marketing: Is Channel More Important Than The Product Itself?Thoughts from Ogilvy’s Rory Sutherland.
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April 26, 2010
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