Marketing 2.0

The Mission of a University

I found this marvelous quote from Alfred North Whitehead on the mission of a university. It comes courtesy of Jay Cross, from a recent book by Richard Ogle. I take this viewpoint to heart in my work at Ithaca College to teach and hopefully inspire students toward a marketing career.

Link: Knowledge + zest for life — Internet Time Blog.

Calling all Writers

Do you have a book you are hoping to write? Are you daunted by the challenge of getting it published? Check out this article from Fast Company on a new self-publishing service called Blurb. Using Blurb, you can publish your book for as little as $30 a copy. They will even help connect you to proofreaders and marketers.

Link: My Book, by Me.

Advice for authors

Are you thinking of writing a book? I have started to research and compile resources for a book I plan to write on the digital workplace. Here is some great advice from a successful author and consultant - Seth Godin.

This is pretty daunting stuff, especially the timeframe of at least one year to publish and launch a book through the traditional channels. As an alternative, Seth advises publishing an e-book, perhaps through your weblog.

The bottom line for Mr. Godin is that publishing a book is an opportunity to promote yourself and your ideas. If you give the content away through your site, how will you earn a return for all of your hard work? Will that come in the form of better consulting opportunities?

One of the real challenges I continually bump up against is that content distributed through the web is generally expected to be free. One of the first things I learned as a marketer was that your price says a lot about the quality of your product. While I have found lots of valuable resources online, I pay more attention when I've paid $20 to Amazon or B&N to acquire it.

Link: Seth's Blog: Advice for authors.