Marketing 2.0

Savvy Scan - Very cool mobile app!

Take a look at this mobile application. It allows you to scan the barcode of a product in a retail store and then get comparison pricing from other local retailers on the same item. 

Mobile Marketing: Is Channel More Important Than The Product Itself?Thoughts from Ogilvy’s Rory Sutherland

Here's an interview with Ogilvy's Rory Sutherland on mobile marketing. I posted it here because I think there's one great insight to consider - is the channel more important than the product itself. Read and decide for yourself.

MobiAD » Mobile Advertising News » Mobile Marketing: Is Channel More Important Than The Product Itself?Thoughts from Ogilvy’s Rory Sutherland.

Prank your friends with Captain Morgan

Here's the latest in mobile marketing. Captain Morgan allows you to prank a friend by sending a customized voice-mail message. My favorite is the secret female admirer who spotted you in a bar. OK, I'll admit that I sampled that. You can also select the angry boyfriend. Just put some basic info in on your friend and he/she will receive a voice message on his/her cell. It's a pretty neat way to spread the brand message virally. Try it yourself on the What Really Happened Last Night microsite.